I’m a brand director who helps organizations grow by leveraging

omnichannel marketing campaigns, savvy

public relations, 

and agile project management.

What you need to know about me is that I …

  • embrace empathy and experimentation to deliver solutions that are viable, desirable, and feasible

  • get things done with a strong sense of urgency, initiative, and competitive drive

  • build teams that are inclusive, ever curious, & operate flexibly

 

The Bio:

I am a multilingual, multifaceted storyteller who thrives on building lasting connections and empowering others. Born in Brooklyn, NY, to Soviet Refugees, I spent my formative years in Louisville, KY learning that dreams are realized through grit, kindness, and a hell of a lot of hard work.

Professionally, I engage with puzzling problems through creative communication. At my previous marketing agency, I designed campaigns to drive nationwide social impact initiatives. Previously, I’ve fought to save lives through regenerative medicine as the Executive Director of Programs and Communications at the National Stem Cell Foundation. As the Director of Communications and Engagement at Fund for the Arts, I oversaw a rebrand, launched new user-centric digital platforms, and expanded engagement for the arts & culture industry. As Outreach & Marketing Director at Old 502 Winery, I grew an unknown product into a local household name.

I completed my MBA at the University of Louisville in 2022 and graduated from Denison University with a degree in Political Science in 2010. As a lifelong learner, I hold various certifications, including a 200 RYS® from Atmayaan Yoga Alliance in Mysore, India.

When I’m not working for you, I chase Hemingway-like fantasies, having summited Mount Kilimanjaro, run with the bulls in Pamplona, Spain, and continue dabbling in writing bourbon-soaked poetry and prose.

Enough from me…

“I observed nothing but professional, courteous, and patient interaction with everyone he encountered.  He was always curious about finding new ways of approaching our mission and very analytical in his assessment of our initiatives.”

— Logan Leet, former employer

“A big, big thank you to Eric Gurevich for facilitating such a great workshop - The Art of Using Social Media to Promote Your Art Work. It was an amazing class filled with lots of valuable information..”

— Mark Johnson, Art Inc. Kentucky President

 

Certifications & Such

  • Registered Yoga Teacher® 200 | Yoga Alliance

  • Foundations in Design Thinking | IDEOU

  • Certified Tourism Ambassador™

  • The Fundamentals of Digital Marketing, Google

  • Google Analytics

  • Content Marketing, HubSpot

  • Leadership Louisville Ignite Graduate

Community Involvement

Currently

  • Board Chair | Louisville Public Media Advisory Board

  • Louisville Rotary Leadership Fellow

Previously

  • Board Member | Public Relations Society of America Bluegrass Chapter

  • VP of Communications, Past Board Member | Advertising Federation - Louisville

  • Volunteer | Jewish Family & Career Services Development & Marketing Committee

Honors, Awards, Etc.

About You

 

You may be a round peg in a square hole. Or maybe one or more of the following:

An employer that understands a 21st-century workforce and wants to evolve a culture of inclusivity to strengthen your business model.

A hiring manager that understands the value of a strong brand and looking for a leader who can leverage a cohesive marketing strategy to deliver results.

An entrepreneur that understands you're crazy enough to think you can change the world but know you can't do it alone.

A project manager that understands your objective and the power of collaboration but unsure of the best path to achieve your desired results.