Fund for the Arts Rebrand/Brand Refresh

Challenge/Problem

A nearly 70-year organization had a recognizable name and logo but completely lacked a cohesive brand. As the organization evolved its mission and services, it looked forward with the hope of capturing new donors and partners.

Approach/Solution

A branding initiative that delivered a bridge between a rich past and an imaginative future. As project manager, I worked with leadership, vendors, and key stakeholders to lead the process from ideation to execution.

Results

• New Logo & Brand Elements

• New Visual Identity

• New Website

Vendor

KBD Design