Fund for the Arts 70th Anniversary

Problem

Desire to revive excitement around annual campaign, honor the organization’s rich history, and engage stakeholders to drive donations.

Solution

Omnichannel campaign utilizing events, direct mail, digital billboards, social media, IP targeted display ads, traditional print ads, flyers, influencer marketing

Results

• FY 19: $8.4 million raised

• 15,000 Donors

Vendor

MPerfect Design