2019 National Stem Cell Foundation Brand Awareness Campaign

Challenge/Problem

General lack of awareness about the organization and increasing need to convert web. The organization had never attempted a paid marketing campaign.

Approach/Solution

Four-month digital campaign geotargeting 17 cities through the following tactics: social media, native & general display, pre-roll video, and streaming audio.

Results

  • Online Donations: 85% increase

  • Facebook KPI: 1.43% CTR (Industry Average: .9%)

  • Standard Display KPI: .26% CTR (Industry Average: .13%)

  • Pre-Roll Video KPI: .46% CTR (Industry Average: .29%)

  • Website Key Pages: 99% increase in page views

Vendor

Fieldtrip

 

Animated Video

To convey who the National Stem Cell Foundation is and why the target audience should care about them, we created an animated video.

Stem Cell.png
 

Digital Campaign

To introduce the organization to the right audience, we targeted individuals who have a history of supporting nonprofits and interest in regenerative medicine.

Tactics: Social Media Advertising, Native & General Display, Pre-roll Video, & Streaming Audio

Next

Launching Concepts