Awards in the Arts &
Opening Night of Kentucky Derby Week

Challenge/Problem

Nonprofit organization sought to create a signature gala while establishing a new partnership with Churchill Downs to relaunch Kentucky Derby Week

Approach/Solution

Working in tandem with the event planning committee, I led the development and execution of the public relations, creative, and communications strategy for the inaugural year and the following three years. We targeted key stakeholders, leveraged cross-promotion campaigns, and delivered a captive audience.

Results

• $2+ million raised through event sponsorships, ticket sales, raffle contest, etc.

• Sold out signature event each year (700 attendees)

• 81 press hits (2018)

• 20,000+ Opening Night guests each year

Partner

Churchill Downs

Vendors

BCH Agency, Tandem PR, Videonix, 180 Degrees