#ArtIs In Your Hands

Challenge/Problem

A nonprofit faced a fundraising deadline and needed to generate interest for its annual campaign.

Approach/Solution

Leveraged the nonprofit’s ongoing digital campaign that asked the public to share what #ArtIs to them at events and on social media. I planned, coordinated, and executed a 12-stop live-streamed tour that gave viewers a behind-the-scenes look at the arts & cultural community.

Results

• $8.7 million raised for total campaign

• Overall giving to nonprofit & partners increased by 20% from 2014 to 2015

Vendor

BCH Agency, Nadus Films